Why Marketers Don’t Have To Be Afraid Of The GDPR

It’s no secret that data is a fundamental driver of today’s marketing programs. It’s also clear that regulations such as the EU’s General Data Protection Regulation (GDPR) will have a significant impact on how marketers use and manage that data.

While one would hope that marketing organizations have a clear understanding of that impact, a survey by my company in partnership with Demand Metric, conducted one month after the GDPR came into effect, shows this not to be the case, with nearly a quarter (22%) of marketers unaware of the recently enacted guidelines […]


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